Meet the Owner


When Sherry Schaefer, a progressive hair designer/makeup artist with over 40 years experience in the beauty industry developed severe alopecia areata well into her career, she had access to the best wigs and products to to meet the challenges of hair loss.  Challenges you may be familiar with - thinning, little or no scalp hair, bald patches of all sizes and shapes, partial regrowth, full regrowth, multiple bouts of total hair loss, no brows, one brow, full lashes on one eye and none on the other - the exhausting and frustrating condition of alopecia areata . 


As word spread about her beautiful, natural-looking wigs, women began approaching her to help them with their own hair loss challenges....and Alternative Hair was born.  Sherry's experienced eye for style, color and form will help you make the right choice for your "alternative hair".  In her words, "If you want your wig to look like it could be your hair, buy it from a hairdresser who knows and wears wigs.  If you don't mind it looking...ah, let's say "questionable", buy it from an impersonal wig site, wig dealer or mail-order catalog.  And if you want to pay two to three times what it's worth and get minimal or downright shoddy service, shop nearly anywhere else."



Call 585-385-3667​​​​​​​​​​​​​​​​​​​​

Tues, Fri, Sat appointments available

Questions? email:

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